DAMNNNNNNNNNNN Daniel! Who doesn’t want to go viral? I’m sure everyone’s thought about going viral, being famous overnight and having a pair of vans for the rest of your life.
In a 30 seconds video, Daniel, became an Internet frenzy on February 15th, where his video has been tweeted over 180 thousand times! Check out some more of my favourite memes of Daniel!
According to Kaplan, there are three conditions that are necessary to become successfully viral. Read on if you are thinking of going viral!
To become a viral sensation, you require people with connections. Market mavens are usually up to date with latest trends with access to a large network, more specifically social hubs. Social hubs are individuals who have an even larger amount of social connections compared to Market mavens.
Remember when the original ALS ice bucket challenge started a few years back?
Secondly, for a message to go viral, it must first be worthy to pass along in the first place. To me, anything could be worthy, regardless if it’s a negative or positive message. Do you guys remember Friday – Rebecca Black? For some reason, everyone started hating on her when the song came out. I still don’t understand till this day, it was a catchy song! FUN FACT: It is one of the most down voted music video till this day.
Doesn’t matter now. She’s a famous phenomenon that everyone knows!
Last but not least, the effects in social media afterwards. Just sending the video to everyone does not guarantee a viral position for you amongst the others. The message has to be similar to an airborne contagious flu where anyone can catch the flu.
Anyways, these are some of my favorite viral videos. What’s yours?
Let me know in the comments below what else do you think is needed to make a successful viral video and become a famous sensation!
Kaplan, A. & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-263.