SEARCH ENGINE OPTIMIZATION

1Source: Seonorthmelbourne.com.au

Everyone Googles. But does everyone check the second, third or the fourth page of each search? I probably check past the first page every 1 in 50 searches. What about you?

What is Search Engine Optimization (SEO)?

According to Moz, “SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”

Google owns 71% of the global search engine market, far away from Yahoo or Bing.

Did you know that SEO is the most popular marketing tactic searched by people? Obviously, since it drives traffic to your website by being on the first page.

Think of it like this, people work 10 years to reach a certain point in their lives. With SEO, you can skip the queue and reach the same point in 1 year. Crazy yeah?

23Sources: Ironpaper.com

What can SEO do for you?

In summary, benefits of search engine optimization include:

  • Traffic Drive
    With more visitors, there are more chances of making sales and hopefully, repeated sales. “Any news is good news” This can be said the same for traffic. With 50% of searches conducted in hopes of finding results, more than half of those searches result in a purchase!
  • Cost-Effective
    Most companies spend thousands of dollars in promoting, marketing and advertising. Think about it this way, you just started a business last week and you’ve already spent hundreds of dollars with low confidence that it will bring sales. However, if you spend less money and more time in properly constructing your SEO, you are saving $$$ which can be utilize for better uses!
  • Awareness
    Similarly to high school, being in the top 10 of anything grants you some sort of status. You could potentially receive rewards or awards for it. Being in the first page of a search result? You can have the whole world knowing what you are all about and you must be popular. With the help of a properly constructed SEO, people who come across your webpage would automatically assume that it is popular and credible. Furthermore, it creates awareness in your respective market.


What is the best way to achieve the above?

Out of all the methods, Keywords is by far the most popular and easiest way to go about.

Choosing the right keywords to optimize for your targeted market. For example, if you are selling a Mercedes, put in all the keywords that may generate traffic towards it. The color, class, odometer levels, gear of the car, etc. Check out Google Keyword Suggestion Tool to help with choosing which words are useful, and which are not.

4Source: Bz9.com

However, remember that spamming keywords aren’t helpful. You have to remember to select keywords that are rich in promoting and driving traffic. Here’s a quick guide in using Google Keyword Tool:

Anyways, we have come to the end of Search Optimization Engines for this week. Let me know if there are any improvements that I can work on and any tips and tricks in improving a webpage onto the first page!

Ciao.

References

25 SEO Statistics for 2015 and What You Can Learn From Them. (2015). 25 SEO Statistics for 2015 and What You Can Learn From Them. Retrieved 24 April 2016, from https://www.impactbnd.com/blog/25-seo-statistics-for-2015-and-what-you-can-learn-from-them

Fishkin, R. (2016). SEO: The Beginner’s Guide to Search Engine Optimization from Moz. Moz. Retrieved 24 April 2016, from https://moz.com/beginners-guide-to-seo

The importance of keywords to search engine optimization. (2010). AccountingWEB. Retrieved 24 April 2016, from http://www.accountingweb.com/practice/growth/the-importance-of-keywords-to-search-engine-optimization

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3 thoughts on “SEARCH ENGINE OPTIMIZATION

  1. Felicia Bey says:

    I think SEO should be considered even before building your website. The contents of your blog is informative and interesting. For me, the most important concept that must be kept in mind when it comes to SEO is “Trust”. Your site needs to be trusted in order for search engines to allow you to rank higher and that also works with real users. Therefore in order to sell, gaining their trust is imperative!

    • VenturedownMarketingLane says:

      Hey Felicia! Sorry about the late response!

      I agree that SEO is very important in terms of building a website or your own brand. I’m glad that you found my blog informative! I really appreciate that you took time to reading it! I think that when it comes down to SEO, it should be keywords that relates to your business or product so that when searched, it would appear on the first page. For it to be on the first page of Google searches, people would just assume it is safe, trustworthy and popular. Did you know that for a webpage to rank in the first page of any results, it has to have at least two thousand words! I’m sure those websites spent a fair amount of time and money into it, even investing in SEO marketing services. Thanks for replying and check out my other posts!

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