MORE SPAM THAN YOU EVER NEED

1Source: wheresthevideojim.com

Remember spam? Yeah! I used to eat this a lot when I was little.

No, not this Spam. THESE SPAM

2Source: Blog.Kaspersky.com

 

3Source: Heffernanwebdesigns.com.au

Remember the good old times when you could browse the internet and participate in online forums?
Yeah, those were good days. All until I started receiving spam in my emails, in games and in life. As an active social media person, I am sick of seeing these marketing spam over and over again.

Oops, what is spam?

Spam is pretty much junk. It clogs up your inbox, websites and even community forums. It is like your little brother who frustrates you daily. Just kidding! Through spam, marketers are able to market easily and cheaply which increases brand awareness.

Here’s a hilarious animation on Junk mail by Cyanide!

According to Rao and Riley (2012), there are approximately 100 billion spam emails that have been sent towards consumers to create a negative impact towards them. The reason why we all hate it, is because it is sent from an unrecognised email with malicious intent.

 

4Source: Memegenerator.net

What types of spam are there?

There are many different type of spam, but the most common type of spam is Phishing. Phishing is a form of spam that tries to learn and make us enter personal details about ourselves. How it works is, it generally sends us email with links that will transfer us to similar legit websites but fake. If clicked on and entered personal information, you can expect that information to be used in an identity theft. If you are not a big user of technology, it is actually quite easy to trick people into entering their confidential information.

This is one example of phishing email pretending to be PayPal.

5Source: Cnet.com

And, this one is from an unrecognized email that is pretending to be EBay.

6Source: Vaughns-1-pagers.com

Now that we have an understanding of spam and how dangerous it can be, what are some ways to stop spam?7

Now that we have an understanding of spam and how dangerous it can be, what are some ways to stop spam?

Remember CAPTCHAS? They are these little confirmation boxes to make sure that you are a human and not a computer.

8Source: Itnota.com

Do you have a Gmail account? I’m sure that when you’ve signed up, you had to input your mobile message for a confirmation code. Many big social media like Google, Facebook, Whatsapp use this method to avoid those bots. Although you have to wait for the code, it is pretty convenient considering that you have your mobile phone most of the time.

I remember when I was little, I lost my first ever email because I fell for the spam and got my account banned. Those were sad times. What about you guys? What are your best tips to getting rid of spammers? Let me know!

Ciao

References

Rao, J. & Reiley, D. (2012). The Economics of Spam. Journal Of Economic Perspectives, 26(3), 87-110.

 

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DAMNNNN DANIEL

1Source: Resome.com

DAMNNNNNNNNNNN Daniel! Who doesn’t want to go viral? I’m sure everyone’s thought about going viral, being famous overnight and having a pair of vans for the rest of your life.

2Source: Instagram.com

In a 30 seconds video, Daniel, became an Internet frenzy on February 15th, where his video has been tweeted over 180 thousand times! Check out some more of my favourite memes of Daniel!

3Source: Pinterest.com

45Sources: Socialmemegenerator.com

According to Kaplan, there are three conditions that are necessary to become successfully viral. Read on if you are thinking of going viral!

  1. Messengers
    To become a viral sensation, you require people with connections. Market mavens are usually up to date with latest trends with access to a large network, more specifically social hubs. Social hubs are individuals who have an even larger amount of social connections compared to Market mavens.

Remember when the original ALS ice bucket challenge started a few years back?

  1. Message
    Secondly, for a message to go viral, it must first be worthy to pass along in the first place. To me, anything could be worthy, regardless if it’s a negative or positive message. Do you guys remember Friday – Rebecca Black? For some reason, everyone started hating on her when the song came out. I still don’t understand till this day, it was a catchy song! FUN FACT: It is one of the most down voted music video till this day.


Doesn’t matter now. She’s a famous phenomenon that everyone knows!

      3.Environment
Last but not least, the effects in social media afterwards. Just sending the video to everyone does not guarantee a viral position for you amongst the others. The message has to be similar to an airborne contagious flu where anyone can catch the flu.

6Source: Rochester.edu

Anyways, these are some of my favorite viral videos. What’s yours?

Let me know in the comments below what else do you think is needed to make a successful viral video and become a famous sensation!

Ciao.

References

Kaplan, A. & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), 253-263.

SEARCH ENGINE OPTIMIZATION

1Source: Seonorthmelbourne.com.au

Everyone Googles. But does everyone check the second, third or the fourth page of each search? I probably check past the first page every 1 in 50 searches. What about you?

What is Search Engine Optimization (SEO)?

According to Moz, “SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”

Google owns 71% of the global search engine market, far away from Yahoo or Bing.

Did you know that SEO is the most popular marketing tactic searched by people? Obviously, since it drives traffic to your website by being on the first page.

Think of it like this, people work 10 years to reach a certain point in their lives. With SEO, you can skip the queue and reach the same point in 1 year. Crazy yeah?

23Sources: Ironpaper.com

What can SEO do for you?

In summary, benefits of search engine optimization include:

  • Traffic Drive
    With more visitors, there are more chances of making sales and hopefully, repeated sales. “Any news is good news” This can be said the same for traffic. With 50% of searches conducted in hopes of finding results, more than half of those searches result in a purchase!
  • Cost-Effective
    Most companies spend thousands of dollars in promoting, marketing and advertising. Think about it this way, you just started a business last week and you’ve already spent hundreds of dollars with low confidence that it will bring sales. However, if you spend less money and more time in properly constructing your SEO, you are saving $$$ which can be utilize for better uses!
  • Awareness
    Similarly to high school, being in the top 10 of anything grants you some sort of status. You could potentially receive rewards or awards for it. Being in the first page of a search result? You can have the whole world knowing what you are all about and you must be popular. With the help of a properly constructed SEO, people who come across your webpage would automatically assume that it is popular and credible. Furthermore, it creates awareness in your respective market.


What is the best way to achieve the above?

Out of all the methods, Keywords is by far the most popular and easiest way to go about.

Choosing the right keywords to optimize for your targeted market. For example, if you are selling a Mercedes, put in all the keywords that may generate traffic towards it. The color, class, odometer levels, gear of the car, etc. Check out Google Keyword Suggestion Tool to help with choosing which words are useful, and which are not.

4Source: Bz9.com

However, remember that spamming keywords aren’t helpful. You have to remember to select keywords that are rich in promoting and driving traffic. Here’s a quick guide in using Google Keyword Tool:

Anyways, we have come to the end of Search Optimization Engines for this week. Let me know if there are any improvements that I can work on and any tips and tricks in improving a webpage onto the first page!

Ciao.

References

25 SEO Statistics for 2015 and What You Can Learn From Them. (2015). 25 SEO Statistics for 2015 and What You Can Learn From Them. Retrieved 24 April 2016, from https://www.impactbnd.com/blog/25-seo-statistics-for-2015-and-what-you-can-learn-from-them

Fishkin, R. (2016). SEO: The Beginner’s Guide to Search Engine Optimization from Moz. Moz. Retrieved 24 April 2016, from https://moz.com/beginners-guide-to-seo

The importance of keywords to search engine optimization. (2010). AccountingWEB. Retrieved 24 April 2016, from http://www.accountingweb.com/practice/growth/the-importance-of-keywords-to-search-engine-optimization

BIG DATA IS EVERYWHERE

1Source: Ucl.ac.uk

What is Big Data?
According to IBM, Big data can be defined as the vast amounts of data that comes from anywhere. Big data is a part of your life, it includes, but not limited to phones, laptops, social media posts, mobile phone signals and seller history. This data can be used in such a way to see patterns and trends, which helps marketers to understand customers.

What isn’t big data?
To begin with, check this out. Too much to read? Don’t fret. There are three key differences between big data and other types of data.

Volume. Velocity. Variety. 

2Source: Hadooptrainingsinhyderabad.blogspot.com

There are several companies that make use of Big Data.  These include, but not limited to:

Amazon and Netflix uses recommendation engines to make purchase suggestion based on each individual interest so that a better experience can be offered to customers.

3Source: Medacity.com

  • Starbucks uses location based data and demographic information to choose the perfect locations for their stores.
  • Coles uses their loyalty implementation to find out purchases made by customers to find the link of their customers.
  • Last but not least, credit card companies use big data to evaluate risks.

Main Reasons to use Big Data

  • Increase operational efficiency
  • Enhances more accurate results that are proven to increase Sales
  • Offer better and more suitable products and services
  • Power to engineer outcomes

4Source: Slideshare.net

Many companies uses Big Data for many purposes and to market differently to different customers. It can be said that, the more companies that uses Big data, the better efficiency is achieved for their businesses. In turn, this is highly to generate more sales for the company.

What do you think about Big Data? Still unsure?

To help with your understanding of Big Data, here’s a quick and easy video to understand!

Once again, thank you for tuning in and until next time! Let me know below which Big Data would concern you the most! It can be anything!

Ciao

References

5 reasons I love big data and analytics. (2016). IBM Big Data & Analytics Hub. Retrieved 17 April 2016, from http://www.ibmbigdatahub.com/blog/5-reasons-i-love-big-data-and-analytics

8 Marketers Doing Big Data Right. (2013). Mashable. Retrieved 17 April 2016, from http://mashable.com/2013/05/06/cmo-data/#KbaSBQqZrSq5

IBM – What is big data?. (2016). Www-01.ibm.com. Retrieved 17 April 2016, from http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html

McAfee, A., & Brynjolfsson, E. (2012). Big Data: The Management RevolutionHarvard Business Review. Retrieved 17 April 2016, from https://hbr.org/2012/10/big-data-the-management-revolution/ar

WHAT IS MOBILE MARKETING?

1Source: Statista.com

Did you know that according to Statista, the total number of mobile phone users worldwide is forecast to reach 5.07 billion by 2019? How crazy is that!

In this day and age, I personally could not go anywhere without my mobile phone. If I had to take 1 thing with me every day, it would be my mobile phone (with internet!). What about you?!

So what exactly is Mobile Marketing?

According to Andreas M. Kaplan, mobile marketing is “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”

Mobile marketing requires three conditions
1. Presence Ubiquitous network – A combination of different networks.
2. User having constant access to this network.
3. Involves the use of a personal mobile device

2Source: Paperlessproposal.com

Source: Kidspot.com.au

Why Mobile Marketing?

Mobile marketing is becoming an integral part of our lives where ads appear on mobile phones, tablets or devices. As I mentioned before, everyone has a mobile device.
Even KIDS!

According to James Tiongson, “Apps are now an integral part of our daily micro-moments, with people spending an average of 30 hours per month in them”. Only 40% of smartphone apps are browsed through app stores. With the other 60% being found through other apps, Youtube or simply, surfing a mobile website.

Why do you use a computer with Wi-Fi access? Many reasons yeah? It is simply the age in which we live in. Going to the city? Walking down to the shops? I bet you won’t find anyone without looking at their mobile phones! According to reports, 40% of internet time is spent on mobile devices.
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Types of Mobile Marketing

Beginning with the oldest and most popular form of mobile marketing, SMS (short message service) marketing was the only option back in 1990s. It remains as the most popular form of mobile marketing for two reasons.
1. Short, simple text messages
2. Most cost-effective method of marketing

MMS (multimedia messaging service) marketing can be said to be a step up from SMS marketing. Instead of short text messages, MMS marketing is used to leave a better impression on customers with the help of images, sound or videos.

Mobile internet marketing is possibly the easiest method to market to consumers. With the use of the world wide web (WWW) and mobile devices, mobile internet marketing is growing rapidly as one of the fastest growing mobile marketing strategies out there. Ever checked out a website and a pop-put ads come out? The image below is just one of them.

1Source: Slashgear.com

These three mobile marketing strategies are not the only ones out there. I have only mentioned these due to its popularity in this day and age. Check out more mobile marketing strategies here!

For businesses to make use of mobile marketing, there are different areas that can be focused.

Communication
Firstly, there are two forms of communication. It can be either company-to-consumer (C2C) or user generated content (UGC). Here’s an example of user generated content (UGC).

Here’s an example for you.
Did you know that McDonald had an increase in check-ins by 33% when they introduced UGC to their marketing strategy? McDonald offered gift cards to the first 100 users randomly selected from those that ‘checked in’ at one of McDonald’s restaurant. Simply because of this, the promotion helped increased check-ins, which resulted in many articles and blog posts, including just shy of a million of tweets. How ridonculous is that?!

3Source: Prizegrab.com

Another awesome technology called, Geo-Fence, was used by North Face, where every time a customer that comes within a distance of the store, they would receive a message from North Face, with a reminder to come by the store. This is only applicable once they give permission and mobile numbers to the store from an earlier visit.

4Source: Mobileleadersalliance.com

Sales promotion and Discount
Remember back in the days when discount coupons were clipped in newspaper, newsletter or flyers? Nope? No matter! Nowadays, sales promotion and discount codes are sent through text messages or posted on social media. More recently, businesses have been developing their own apps where discount codes can be retrieved easily. For instance, every time you ‘check in’ a certain restaurant, you are able to build up your ‘points’, where you can either redeem them for money or items. Promotions can also be tailored to a specific target audience or time periods.

5Source: website-designs.com

6 Source: Momerish.com

Relationship development & Loyalty Programs
A company can’t grow in the long run just because you simply purchase a product from them through sales promotion and discounts. They need loyalty from the customers! They need repeated purchases and loyalty to their brand. Everyone should know the following photo.

7Source: Productreview.com.au

Everyday Rewards is a perfect description where customers earns points based on purchases they made which in turn, creates loyalty and builds the relationship between the customer and the business.

Here’s an interesting video on the pros and cons of Mobile Marketing. Check it out!

Hopefully, this brief post on Mobile marketing has helped you learn a thing or two!
Let me know below in the comments what else can be improved and which loyalty programs are you following.

Ciao.

References
Kaplan, A. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4×4. Business Horizons, 55(2), 129-139.

Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. (2016). Think with Google. Retrieved 3 April 2016, from https://www.thinkwithgoogle.com/articles/mobile-app-marketing-insights.html

Mobile phone users worldwide 2013-2019 | Statistic. (2016). Statista. Retrieved 3 April 2016, from http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide

Miller, C. (2010). North Face Campaign Sends Texts When Shoppers Near StoresNytimes.com. Retrieved 3 April 2016, from http://www.nytimes.com/2010/02/23/business/media/23adco.html?_r=1

INTERNET MARKETING METRICS

What is internet marketing metrics?

Simple, think of metric as a number.

Some examples include:

  • Channel Outcomes(e.g.measures conversion rates from visitors to registration to purchasing)
  • Channel Buyer Behaviour(e.g.measures the duration and number of page view visitors spend on your content)
  • Total Visits(e.g. measures the number of total visits to different pages)
  • Channel-Specific Traffic(e.g. measures the traffic to your pages based on the point of origin)
  • Visitor Engagement(e.g. measures the duration visitors spend on your site and how much value they see in your content)


Why are they SO important?

Here is where it comes into place. With the use of online marketing metrics, you are able to get a real sense of how your websites are performing. By using a variation of metric tools, you can improve your websites. For example, by monitoring conversion rates, you can determine how many visitors become subscribers and how engaged your visitors are to your content.

Obviously there are metrics that are useless to you and others as well. Such as Total Views, Number of Hits or Average time on Page. With these, you can hardly tell what to improve on your websites or what content to post to engage more viewers. The reason that you would use the metrics isn’t just to look at your high ranking in Youtube rankings. Once again, you want to improve and keep your content interesting so that your visitors would return instead of thinking, “This is crap.”

Food for the thought

Ever wonder why youtubers have multiple channels? For instance, mychonny, Buzzfeed (violet,blue,yellow) or people with either vlog or gaming channels.

Let’s put it in your perspective, assuming that you have a Youtube channel with thousands of subscribers.

No! You don’t just randomly decide to create multiple channels just for the sake of it. It doesn’t just click for you while you are in the toilet or having a walk in the park. With multiple channels, you need to put in more effort and time into it.

Yes! With the help of metrics, you can narrow content down to a narrow segment. This allows you to organise what content to cater to your audiences because they can just simply follow that specific channel instead of being disappointed with another gaming video. With your big number of subscribers, there is a higher percentage of  your subscribers to instantly follow on your new youtube channels.

Reasons may include:

  • Die hard fans
  • Interested in a different content but same youtuber
  • Wanting to know more about their daily life
    These are just a few reasons why subscribers would automatically follow the new channels. People have different reasons for following them. The list is endless.

 

This is it for today!

Please leave a comment and let me know what else I can improve! Until next time.

Ciao